Pierce Coffee has been an integral part of Transurban since 2009. She oversees Transurban’s business in the United States and Canada, where she is responsible for the development, financing, construction, and operations of major toll road infrastructure.

Prior to her Executive Committee appointment, she served as Vice President of Customer Experience and Operations where she was responsible for end-to-end customer experience and operations across the growing network of Express Lanes in the US—including road operations, maintenance, dynamic pricing, account management, and product development. She has held public affairs, communications, and marketing leadership roles in the US. and Australia during which she established the first customer marketing function in both markets. She currently serves on the Eno Center for Transportation Board of Advisors and has been recognised as one of Virginia Business’ most influential transportation leaders.